Hillary campaign has adopted negative tactics such as invoking fear among the voters against Obama by distributing pics of him in traditional Kenyan dress and then this new ad in Texas. I think this is one of the most regretful thing a person with high values and morale can do.

Your abilities to handle crises are counted by how stable you are in such situations. Now the crises are on Clinton’s campaigns and they seem to show tendency of being nervous and becoming negative.

What bush administration has done for past many years is to rule by inducing fear among citizens and we are seeing the results – destruction, wars and deaths. Well if Hillary also wants to adopt the same tactics to somehow win the nomination, I believe people should strongly discourage her, let it be by not voting for her.

For a country and society what matters is happiness, prosperity and freedom of people, both physical and mental. And by showing these negative ads you are damaging the mental freedom of the people, which should be punishable.

Show the solutions, don’t induce fear and a completely false fear among people, you can also win by being positive rather than adopting negative stances.

Being into marketing and with a deep interest in human psychology and politics, the thought of analysis of Hillary and Obama campaigns and how well they are utilizing the fundamental concept of marketing – tapping human emotions, was very exciting.

Looking at the recent results and Obama’s victories over Hillary really surprised me, since my research on past American presidents and who did what after office, clearly pointed that people should vote for Hillary, specially the middle class and other working classes.

But once I looked into the campaign of both that surprise factor was soon gone, and it was very obvious why Obama is winning over Hillary. It is the Obama’s team’s campaign and their way of packaging Obama and then targeting the right segment of voters which are known for their ability to bring viral effect – the young voters, specifically the college going crowd. All this added good enough momentum for Obama to lead.

For e.g. just look into two sites:

http://www.hillaryclinton.com/ and http://www.barackobama.com

Most of the people looking at the two will certainly incline more towards Obama unless one is a marketing person. And its no wonder why.

As a person I would vote for a candidate which represents me my needs the best. And most of the needs I myself do not know, since as the country is doing well there are jobs and money for my eduction and to take care of my everyday life I would not have that much of time to really bother about problems which are not directly touching me. So if you bombard me with this plan or that plan I wouldn’t bother. However if you say “You know you are not voting me, you are voting yourself. I ask you to vote for resolving your problems, I want you to vote to favor yourself”, these type of words will catch my attention — “Oh ok there is something related to me”. These words are talking about me and not directly calling for action to favor someone.

These words would make me like the person who is saying these, doesn’t matter who that person is. And that is what Obama is doing, he is making people like him, not calling for any action to favor him. However when you look at Hillary’s campaign, there is an immediate call for an action, in fact it seems like she is demanding to vote for her and the reasons being some problems which do not even touch me directly.

When she talks my focus goes to the problems and then her abilities to handle them which I really do not bother that much, and I do not end up like her in someway or other, because she is not involving me personally in anyway, she remains to talk about third thing.

However when Obama talks I feel to be directly involved, although he may be talking abstract but he uses words which addresses me, what I want, makes me feel somehow he is asking me to favor myself.

There is very less Obama is Obama’s talk, there is lot of audiences in his talk, his talk uses words to make audiences feel involved. And ultimately as an audience I tend to like Obama, because he is not talking about problems, or work or how to resolve them etc etc, he is talking about me, he is talking about involving me to resolve the problems. I find lot of me in his speeches.

In contrast there is lot of Hillary in Hillary’s talk, and audiences in the talk are just spectators and their only expected action is to support her. Her talks are more about problems and to effectively resolve them. I would say her talk is more logical and would certainly make any ideal computer intelligence to vote for her. But when it comes to human, they vote for someone whom they personally like.

Obama is targeting to make people like”him” however Hillary is targeting to make people realize the problems and understand she is most effective is resolving them, and history says people really do not like to realize the problems unless problems directly effects them in a bad way.

Well, I have few suggestions on what Hillary should do at the moment.

And bottom line, she should focus more on making people like “her” than what she has done or she is capable of doing. Once audiences start to like her more than Obama, when it comes to voting they would prefer her more than Obama.

I have few suggestions which may be of help:
Most of the young voters follow the trend – as what their friends or crowd doing. Secondly, they are the one who prefer and most welcome the change.

Obama campaign has tapped this really well, they talk about change and aim on young voters, and young voters in turn create the viral marketing effect.

I think what Hillary campaign should target now is, ask few questions to these young voters, what kind of change they want? is it the change for better life? improvement in social and economic conditions? Whom should they rely on more, someone who has already done this is past or someone who just talks about direction-less change.

Ask them if given chance of doing the same task again, which they have done successfully in past will they do it better next time? Ask them how many of them feel they would do it better and most of them will agree, and Hillary can say she has done it in past and want to do it again a much better this time. Once people agree on one thing with you, they correlate themselves with you and would start agreeing with you more!

Then you should emphasize on that young voters today are mature they can not be easily flickered by mass influence. They are individuals and they make their decision themselves without getting influenced by others. This is what America is all about – a country of free and independent minds!

Hillary should keep in mind, young mind prefer stories, emotions, enthusiasm over a plain, simple and logical speech. They vote on dreams, dreams of big and different. So her speech should consider these factors.

Also I have tried to put some useful analysis about Obama Campaign on my recent post Why is Obama winning?

I am not sure, what kind of change is Mr Obama talking about all the time.

A country is not run by just change, by change he appears to mean till now whatever America has done in past was of no use, or was insignificant. I don’t think thats the case, America has always progressed after WW2 (except for past 4-5 yrs). What America need is change from current President. And at the same time need someone who can cleanup the mess created by current Bush administration, and to do so America need someone experienced, someone who has done similar things successfully in past.

How many times have you said in your life if you are given a chance to do something second time you will do it better? Most of us have felt that many times in life. And if I have been successful first time, the chances of me doing the same job better are much more the second time.

And given the good job in terms of improving the economic condition and life of common people, that Clintons (Bill and Hillary) have done in past, Hillary deserve the votes of Americans.

Life is not just about change its about improvement and making moments one live better and more enjoyable.
Life is not just about being dreaming to be in a wonderland, life is also about planning and taking actions to build that wonderland.

A common wisdom says don’t go by words, go by action, search on google about the best president till now in America, the papers by economists and those who research about the life of common people in various era, you will find Clinton among very top few.

I definitely think Clintons deserve second chance and people of America too need someone like Clinton to cleanup the social and economical mess by current Whitehouse administration.

I am not against Obama but I think it’s risky to make someone decision-maker who is inexperienced and haven’t really proved anything much in terms of actions. I would agree he talks really good, but if I have to go for choosing one among the two I will go by history and statistic, which tell me to go for Clinton

Don’t go by my words or your friends words, research yourself and then decide whom you want to vote for!